This health-care giant’s web site helps millions of subscribers get the products and information they need to manage their health. As the nation’s leader in this sector, our client is committed to continually improving their subscribers’ experience.

After hiring a world-class design firm to redesign their web site, they needed to bring in an independent party to validate the new design, and to uncover any problems before the site got built.

36 Partners created a cost-effective usability testing program to quickly assess the new design. The client was particularly concerned about alienating its current users—including a group of older consumers who are traditionally cautious about change.

Tests discovered that the new approach was a terrific success. What’s more, even the change-averse subscribers love the new design. But no design is ever perfect. Our test program revealed some important problems—in plenty of time to fix them before the launch.

The result? Implementation is proceeding on time, and with high morale. Both the client and their subscribers are secure and happy.

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