BusinessThreads develops powerful software that makes it easy to develop enterprise applications. And unlike traditional enterprise software, BusinessThreads solutions conform to the way companies really work—not the other way around. This makes the technology perfect to fill the gaps between traditional ERP offerings—gaps that are likely to represent high-value, proprietary business processes.

BusinessThreads' sales and marketing team had found a potential customer base: professional service firms who specialize in ERP deployment, and who were looking for a way to fill that gap. The question for BusinessThreads: how do we package our technology to maximize its value to these customers?

36 Partners research and analysis began with a survey of the key strengths of the BusinessThreads technology, then moved on to define the potential user populations and to identify their goals. And we were able to find a match.

Our research revealed that business analysts at professional service firms were frustrated, because the solutions their firms delivered rarely matched the specifications they so carefully assembled. The problem was in the translation—technology teams don’t speak the language of business, and business teams don’t speak the language of technology.

36 Partners saw an opportunity in one key capability of BusinessThreads’ technology: it uses the plain language of business to describe its powerful (but often complex) technology capabilities. Our solution was to create the Business Modeling Workbench, a tool that allows the Business Analyst to create detailed solution specifications using the language of business. The Business Modeling Workbench then translates this specification automatically for the technology team, allowing every team member to speak his or her own language, and allowing teams to implement accurate solutions that meet their clients needs.

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